GARY & THE GENESIS.
It was the genius of Gary Fisher that developed the Genesis one hot summer's day in the mid-90s.

After a particularly nasty fall, he decided that it was time to rethink where a rider put his centre of gravity, and how the weight of the rider was positioned in relation to the front wheel - the usual pivot for point for going over the bars. In Gary's genius, he didn't change his position on the bike - he changed the orientation of the bike's parts. The Genesis prototype was a revelation. But Gary knew that he had just scratched the surface and that every dimension on the bike, from chain stays to seat angle, could be improved to work with this increased front centre and meet the changing needs of the current day mountain bike rider.

Who's a Fisher bike for?
• Genesis bikes are more stable, especially in more technical terrain or on steep downhills.
• Genesis bikes allow quick, precise steering.
• Genesis bikes climb really well, especially for those who like to stand out of the saddle.
• Genesis bikes will make a beginning rider good, and a good rider great.